Course Progress (20%)
Lesson 1: The Why
Why Art Matters (To You and Your Dream Customer) 
Day 1

What's the core of a creative business? Identity! Your job as an artist is to dive deep into who you are -- and in the process, find truths that will help your dream customer figure that out, too. In this lesson, we're going to discover important ties between your creativity and your identity and discuss how to use that knowledge to build a strong relationship with your dream customer.